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Analytics

How many people visit your websites, which pages they read, where they come from and what they use, compared with the period before.

Guide 5201Updated

Analytics shows how your websites are doing over time.

Choose the period and the website

At the top, choose 7 days, 30 days or 90 days. With more than one website, All websites narrows everything on the page to one of them.

The four figures

  • Visitors: how many different people visited.
  • Visits: how many times they came. A visit ends after 30 minutes with nothing happening, so someone who browses in the morning and again in the evening makes two visits.
  • Page views: how many pages were opened.
  • Chats started.

Each figure shows what it was in the period before ("was …") and the change.

Analytics
Analytics

Visitors over time

A line for each day, with a dashed line for the period before, so a busy week stands out. Days run midnight to midnight UTC, and today is still in progress, so the last point keeps rising through the day.

The rest of the page

  • New and returning visitors: first-timers against people who have been before.
  • By website: visitors on each website; click one to filter the whole page to it.
  • Top pages: the pages read most.
  • Where they came from: Direct, Search, Social, Ads, Campaign (links tagged for a campaign, such as a newsletter) and Other websites.
  • Devices, Browser and system, and Countries.

Where visitors came from, and what they use
Where visitors came from, and what they use

How to read this, at the bottom of the page, explains each figure in more detail.