Hot, warm and cold: the lead score
How ChatIQ scores each visitor from 0 to 100, what raises the score, and where to see the reasons.
Every visitor gets a lead score from 0 to 100, worked out from what they are doing on your site. The score decides their ring:
| Ring | Score |
|---|---|
| Hot | 60 or more |
| Warm | 30 to 59 |
| Cold | under 30 |
What raises the score
- Chatting now, or having chatted before.
- Identified: you know their email.
- Coming back: from the second visit, and more from the fifth.
- Interested pages: pages about prices, plans, contact, a demo, signing up, a cart or checkout, or a quote.
- Reading more: three pages or more in one visit, and more from six.
- Time on site: from 90 seconds, and more from five minutes.
- Where they came from: an ad or a campaign link, or a search engine.
Someone who is chatting and has given their email is always hot.
See why
Click a visitor in Live visitors. Their panel shows the Lead score with the reasons behind it, such as "Returning (3 visits)", and their journey through your pages.
The score is a guide to where to spend your attention first, not a judgement on anyone. A cold visitor who writes to you is still a customer.